Roles: Art Director & Photographer
Client: Levi’s x Google
Agency: Instrument
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The Jacquard jacket by Levi's and Google was the first product in an entirely new category of wearable technology—the Jacquard Denim Jacket. As part of an online experience, the assets were used in video series and still series to introduce, showcase, and explain its innovative features.
Three vignettes stories were used to demonstrate a range of the jacket’s features and show how it integrates seamlessly into a daily commute. The content was featured in product launch, campaign, in-store installations, and print ads.
