Role: Art Direction
Client: Nike
Agency: Instrument
Production Agency: Industry
Photographer: Alex Webb & Kanya Iwana
Led a team of creatives on a biweekly editorial franchise publishing content across the Nike ecosystem and beyond with channel-right messaging throughout a user’s journey for a Nike staple—Nike Fleece. We crafted a bespoke category landing page (CDP) on Nike.com to showcase a universe of Fleece that served as a hub for the rest of the user journey across product detail pages, shopping grid walls, email, app, social, and integrated media all with channel-right messaging to meet the user wherever they are along the journey.
