Role: Art Director
Client: Nike
Agency: Instrument
Production Partner: Conscious Minds
Photographer: Arielle Bob-Willis
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My team partnered with Nike to elevate an editorial franchise, Selected X, to build a creative engine with a weekly cadence authenticated by creative humans. This turnkey process unlocked a real-time POV on style and product with the agility to react to consumer trends and business needs.
Authenticity and the authenticator’s POV were core to the franchise as they drove the creative and the product selection. The set and graphic visuals were crafted from the product selection and interviews.
Each week still and motion assets were implemented across all the destinations in the Nike ecosystem.
