The Sports Bra

I led a team of multidisciplinary creatives, from pitch to production, to share the incredible story of The Sports Bra, the nation’s first and only sports bar exclusively televising women’s sports, who recently signed a franchise deal with Reddit co-founder Alexis Ohanian to expand beyond its original Portland, OR location.

I concepted and delivered five edits that dug into the origin, the team, the inclusive space, and what the future possibilities look like for Sports Bra as it franchises!  As DRI, I led all aspects of how the five edits came to life including art direction, edits, visuals, sound, design, and narrative.

Client: Square
My Roles: Director, Art Director, and Camera Operator (for all footage in the above hero video including b roll, super 8mm, handy cam, and abstract sport moments)

Team:
Addie Diradoorian : Writer
Ana Slade: Editor (YouTube, Reels)
Carl Sturgess: Editor (LinkedIn)
Nat Meier: Stills
Timothy Finch: A Cam
Nicholas Dahl: Producer
Nathan Lueptow: Post Producer