Roles: Stills Art Director & Photographer
Client: Yeti
Agency: Instrument
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To launch the new Yeti Rambler through a digital campaign we weren’t afraid to get dirty while capturing content. Authenticity was crucial so we went to the Carolinas to capture the product in use with shrimp fishermen, crabbers, ranchers, and cooks.
The campaign reached over 12.5M viewers and generated over 73K transactions within the first week of the launch.
